Cookie Policy

Last updated: May 2026

1. What cookies are

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used. Cookies may be set by the website you are visiting (first-party cookies) or by third-party services that appear on the page.

2. How we use cookies

We use cookies and similar technologies on our website to understand how visitors use our site, to improve the browsing experience, and to support our marketing activity. Some cookies are essential for the website to function correctly. Others help us analyse traffic patterns or deliver relevant advertising.

3. Cookie categories

Strictly necessary cookies

These cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take such as setting privacy preferences, logging in, or filling in forms. Without these cookies, certain parts of the site may not work properly.

Analytics cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to measure and improve the performance of our site, understand which pages are most popular, and see how visitors navigate between pages.

Marketing cookies

These cookies are used to deliver adverts that are more relevant to you and your interests. They may also be used to limit the number of times you see an advert and to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission.

Preference cookies

These cookies allow the website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalised features.

Embedded content cookies

Our website may include embedded content from third-party platforms such as YouTube or Vimeo. When you view pages containing embedded content, these providers may set their own cookies on your device. We do not control the use of these cookies.

4. Specific cookies we may use

Google Analytics

We use Google Analytics to understand how visitors use our website. It collects information such as pages visited, time spent on site, and referral source. This data is aggregated and anonymous. Google Analytics uses cookies including _ga, _ga_*, and _gid.

Meta Pixel (Facebook)

We may use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to deliver relevant adverts to people who have visited our website. This pixel may collect data about your browsing activity.

TikTok Pixel

We may use the TikTok Pixel to measure advertising performance on TikTok and to build audiences for advertising purposes. This pixel may track page views and actions taken on our website.

LinkedIn Insight Tag

We may use the LinkedIn Insight Tag to measure the effectiveness of LinkedIn advertising campaigns and to understand the professional demographics of our website visitors.

YouTube and Vimeo embeds

Where we embed video content from YouTube or Vimeo, these platforms may set cookies on your device when you view or interact with the embedded player. We use privacy-enhanced mode where available.

Klaviyo

We may use Klaviyo for email marketing. Klaviyo may set cookies to identify returning visitors who have previously interacted with our emails or signed up to our mailing list.

5. Managing cookies

You can control and manage cookies in several ways:

• Browser settings — most browsers allow you to refuse or delete cookies through their settings. The location of these settings varies by browser. Refer to your browser's help documentation for instructions.
• Cookie preferences — where we provide a cookie consent banner or preference centre on our website, you can use this to manage which categories of cookies you accept.
• Third-party opt-outs — many advertising networks offer opt-out mechanisms. You can visit aboutads.info or youronlinechoices.com to manage your preferences.

Please note that disabling certain cookies may affect the functionality of our website.

6. Our cookie banner

When you first visit our website, you may see a cookie banner with the following message:

"We use cookies to improve the website, understand how people use our site and support marketing activity."

You can accept or manage your preferences from this banner. Your choice will be remembered for future visits.

7. Updates

We may update this cookie policy from time to time to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. The "last updated" date at the top of this page will always reflect the most recent version.

If you have any questions about our use of cookies, please contact us at hello@cramatic.com or by phone on 0161 938 3686.

This page provides general information about how we work. Specific project terms may also be confirmed in a written proposal, invoice, contract or service agreement.